ESP Brands

ESP Brands

Who We Are

An award winning, brand-focused sports and entertainment partnerships consultancy, with a uniquely integrated position at the intersection of media and marketing.

What We Do

We leverage consumer passions around sports and entertainment to create and curate experiences that enable brands to connect with their customers in ways that redefine the meaning of brand engagement.

Our Story

ESP Brands is an evolution of the award-winning agency, GroupM ESP, supporting the sports and entertainment practices of the individual GroupM agencies (Maxus, MEC, MediaCom, MetaVision Media and Mindshare) in select markets in the identification, negotiation and activation of partnerships on behalf of their clients, while also expanding focus to support brand clients external to these agencies. We specialize in making brands resonate through inspiring multimedia entertainment and sports experiences with properties/events/talent/media partners. From sports to music, film to lifestyle affinities, we focus on developing innovative multifaceted platforms that embed our clients in consumer passion points creating lifelong, authentic fans for the brands we work with.

Mindshare
MEC
MediaCom
Maxus

Our Services

Strategy & Negotiation

Partnership Strategy Development

Partnership Strategy Development

Platform Creation

Platform Creation

Rights & Media Development

Rights & Media Development

Platform Creation

Property & Talent Negotiation

Activation & Implementation

Experiential Activation

Experiential Activation

Property/Program Management

Property & Program Management

Event & Hospitality Management

Event & Hospitality Management

Creative & Production Services

Creative & Production Services

Our People

Bryce Townsend

Bryce Townsend

CEO, North America
Jin Wei Toh

Jin Wei Toh

Regional Head, APAC

Contact Us

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